Rub, scrub and massage your dog for several minutes. You can use your fingers, just like shampooing your own hair. Your dog will probably actually enjoy this part. Remember to clean the feet, too. Ideally, you should allow the shampoo to remain on your dog's coat for 10-15 minutes before rinsing.
Tip: You can also use a rubber tool with small nubs made especially for bathing a dog. It provides an extra massage for your dog.

