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How to What You Need To Know In Evaluating SEO Vendors
From your Dogs Guide

Here is a list of questions that you'll want answered before selecting your SEO vendor.

Difficulty Level: Easy    Time Required: Varies


Here's How:
  1. What is your company and staff background?
  2. What is your strategy?
  3. Do you use doorway or transparent pages for optimization?
  4. What are your privacy and cancellation policies?
  5. When do you provide reporting?
  6. How do you measure results?
  7. What kind of results have you attained for your clients?
  8. Do you use: code-generated software, automated submission tools, cloaking and/or spamming techniques?
  9. How do you work with directories versus engines?
  10. Do you review CTR reports for errors and click-jacking?
  11. Can any of this be run through a 3rd party ad server?
  12. Do you provide software for traffic analysis of where users came to the site from or do we need our own?
  13. Why should your company be selected?
  14. How are your costs calculated?


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